Situation – Zoë is a high level Digital Director in the Public Service Space. She was by her own admission poor at blogging and lacked the confidence to take the next step. Zoë had no platform to promote herself or her writing, she was also lacking a cohesive style and brand.
Task – To create a bold and simple brand for an individual to stand out in a crowed market. To aggregate existing content and work to make a website and blogging platform, then helping create a content strategy that reflected the agile work environment.
Action – Creating a WordPress website that reflected the GDS standards and was highly accessible with a dedicated sections for Zoë; portfolio, blog, media appearances and contact information. Writing a content strategy that included content from the public sector, private industry and trending topics with the aim to inform and educate an audience.
Rachelle did a fantastic job setting up my website and brand strategy. She listened to what I wanted and researched competitors for me to ensure what I got was perfect. She gave me options and talked them through with me to ensure I was happy. The end products were great and I’m very happy with them. People have especially loved the stickers and business cards she designed for me as part of my brand.Zoe Gould – Delivery Director